Facebook, Instagram, TikTok, or YouTube? A Practical Guide for Real Estate Agents Who Want Results
By Emily Terrell
#1 Real Estate Coach and Speaker at Tom Ferry
Leading AI and Systems Educator for Agents
Social media questions are rarely about platforms.
They’re about fear.
Fear of missing out.
Fear of being invisible.
Fear of wasting time.
This guide exists to replace fear with clarity.
Why Most Agents Feel Stuck on Social Media
Agents feel stuck because they confuse activity with progress.
Posting without a system feels productive — until it doesn’t.
The Platform Fit Framework
| If you value… | Choose… |
| Speed | TikTok |
| Trust | |
| Aesthetics | |
| Authority | |
| Longevity | YouTube |
There is no best platform — only best fit.
Execution Over Exposure
Agents who win do three things well:
- Show up consistently
- Speak clearly
- Stay relevant
They don’t chase trends.
FAQs
Can social media replace lead gen?
It can supplement and stabilize it when used strategically.
Do I need fancy equipment?
No. Clarity beats production every time.
Go Deeper
- Content Systems for Agents
- AI Tools That Save Time
- Follow @coachemilyterrell
- www.coachemilyterrell.com
If this helped you decide where to focus, that’s the win.
If you want next:
- A pillar + cluster SEO map
- A YouTube-to-blog conversion version
- A lead magnet checklist
- Or one master version refined even further
Say the word and tell me how you plan to deploy these.