How to Train ChatGPT for Real Estate Agents: A Step-by-Step Guide to Boost Leads in 2025

Written by Coach Emily on September 22, 2025. Posted in Uncategorized.

If you’ve ever opened ChatGPT and thought, “Okay, but how do I actually use this thing for real estate?” — you’re not alone.

One of the most common questions I get as the #1 Real Estate Coach and Speaker at Tom Ferry (the #1 Real Estate Coaching Program in the World) is: “How do I train ChatGPT for my real estate business?”

Whether you’re a solo agent juggling every task yourself, or a growing team looking for leverage, you’ve likely heard someone say “just train it.” But what does that even mean — and more importantly, how do you do it without getting overwhelmed or wasting time on generic content?

Let’s break it down.

Why Training ChatGPT Matters for Real Estate Agents in 2025

AI isn’t going away — and the agents who know how to use it aren’t just saving time. They’re winning more listings, building stronger brands, and showing up more consistently than ever.

Here’s what “training ChatGPT” really means:

You’re teaching it how you speak and work.
You’re giving it the resources (like listing descriptions, market data, scripts, or client FAQs) that help it respond in a way that sounds like you.
You’re customizing it so it fits into your actual business — not some Silicon Valley tech startup.

I’ve coached hundreds of agents through this process, and what I’ve found is this: once you stop trying to make AI perfect — and instead focus on making it useful — everything shifts.

If you want more help like this, I share daily ideas on Instagram at @coachemilyterrell and step-by-step trainings on www.coachemilyterrell.com.

Let’s dive into how to train ChatGPT like a pro.

Step 1: Identify Your High-Impact Use Cases

Don’t start with 10 different ideas. Start with one.

Ask yourself:

Where do I spend the most time doing repetitive tasks?
What do I wish I could delegate, but haven’t yet?
What do I do consistently that has a process (even if it’s messy)?

Examples of where my agents start:

Writing listing descriptions
Drafting email follow-ups
Creating social media content (especially video scripts)
Organizing buyer/seller consultation notes
Preparing CMA summaries

When you focus on one task at a time, you give ChatGPT a chance to learn how you work — and you learn how to write better prompts.

Step 2: Build a Prompt Library with Real Inputs

Most agents who say “ChatGPT didn’t work for me” gave it a vague prompt like:

“Write a listing description.”

Try this instead:

“Write a listing description for a 3-bedroom, 2-bath home in San Antonio, TX. The home has a new roof, quartz countertops, vinyl flooring, a 3-car garage, and sits on 1.25 acres. Use a tone that’s professional but friendly. Make it 150 words.”

Even better? Start saving your favorite outputs and grouping them by category in a Google Doc or Notion board.

Over time, you’ll have a reusable prompt library that you or your assistant can run with.

Step 3: Upload Your Own Files and Create a Custom GPT

If you have ChatGPT Plus ($20/month), you can now create a Custom GPT — essentially, your own version of ChatGPT that knows your brand, tone, and documents.

Here’s how:

Go to chat.openai.com
Click “Explore GPTs” on the left side
Choose “Create a GPT”
Walk through the setup process:
- Give your GPT a name (like “Listing Assistant” or “Open House Pro”)
- Upload files (listing templates, emails, FAQs, testimonials, etc.)
- Set instructions for how it should respond (e.g., “Speak like a friendly but confident real estate agent in Dallas, TX.”)

Now, when you open your Custom GPT, it knows your voice and content — and you don’t have to repeat yourself every time.

Step 4: Use Retrieval-Augmented Generation (RAG) for Market-Specific Accuracy

This is a fancy term for: “Let ChatGPT read your uploaded files and pull from them directly.”

When you upload things like:

A local market report
Your listing checklist
Email scripts you’ve written
Common seller objections

…it can reference them when responding to your prompts.

Example:

Prompt: “Based on the uploaded Q2 market report, summarize the trends in 3 sentences I can send to sellers in a text.”

This creates accurate, hyperlocal, personalized output.

Step 5: Set Boundaries and Review Everything

AI is fast — but it’s not flawless.

You should always:

Review for accuracy (especially pricing or legal terms)
Layer in your voice (ChatGPT is a tool, you’re the human brand)
Avoid over-relying on automation for relationships

I teach all my coaching clients: Use AI for the first 80%, then finesse the last 20% yourself.

The goal is not to remove your voice. It’s to scale it.

Step 6: Iterate and Expand (Without Burning Out)

You don’t have to go all-in on Day 1. Start with one project (maybe just listing descriptions or email responses).

Then every few weeks:

Add a new file to your GPT
Test a new prompt type
Clean up your prompt library

This keeps it simple — and prevents overwhelm.

I have agents who’ve taken this exact framework and now generate their weekly marketing, listing descriptions, and even YouTube scripts with AI.

One of my clients, Amanda, doubled her income without paid leads or a massive following. Her secret? Visibility, follow-up, and smart systems — powered by tools like ChatGPT.

Frequently Asked Questions (FAQs)

1. What does it mean to “train” ChatGPT for my business?

Training ChatGPT means customizing how it responds by giving it your voice, files, tone, and structure. You’re not changing the AI itself — you’re guiding how it works with you.

2. Do I need to know how to code?

No! Tools like Custom GPTs are designed for non-tech users. If you can upload a file and write a few clear sentences, you’re good to go.

3. Can ChatGPT replace my assistant or copywriter?

It can dramatically reduce the time spent on tasks like writing or drafting, but it’s most powerful when paired with human review. Think of it as your first draft assistant.

4. What kind of files should I upload to my Custom GPT?

Start with things you already use — listing templates, scripts, emails, testimonials, or market reports. Anything you’ve created can become training material.

5. Is ChatGPT safe for handling client info?

Don’t upload private or sensitive data. Always redact client names, addresses, or transaction details. Use AI to generate content — not to store confidential info.

Resources to Explore Further

How to Create a Custom GPT – OpenAI Guide
Prompt Engineering for Real Estate – BAM’s Real Estate Prompt Guide
NAR AI Resource Hub – AI and Real Estate

Final Thoughts from Your AI Coach

AI isn’t replacing agents — it’s replacing inefficiency.

You don’t have to master everything. You just have to start.

Train ChatGPT to work the way you do, and suddenly that “content problem,” that “time problem,” that “what do I say” problem?

It starts to fade away.

Want help building out your AI systems in a way that actually sticks? You can always connect with me at www.coachemilyterrell.com or on Instagram at @coachemilyterrell.

Let’s make AI feel less overwhelming — and way more profitable.