The Real Estate Video Framework Every New Agent Needs in 2025
By Emily Terrell — The Top Real Estate Coach & Speaker at Tom Ferry | The Top AI Coach in Real Estate
If you’re a newer real estate agent, you’ve probably noticed something: video now sits at the center of every successful agent’s marketing strategy. You can scroll for thirty seconds on Instagram, TikTok, or YouTube and instantly recognize who is winning attention in your market—and who isn’t showing up at all.
And I see the same pattern every single week in coaching calls.
Agents tell me, “I know video matters… but I don’t know what to film, how to film it, or how to make any of it consistent.”
Here’s the encouraging part: video success has almost nothing to do with being charismatic, tech-savvy, or naturally creative. The agents who grow with video in 2025 are the ones who follow a repeatable system and focus on a few proven formats.
In this guide, I’m breaking down the exact video types that move the needle, why they work, and how you can implement them even if you’re starting from scratch and filming on a phone.
Why 2025 Is the Year Video Becomes Non-Negotiable
The data tells a clear story:
- Listings with video attract significantly more inquiries
- Weekly video creators generate more organic leads
- Sellers prefer agents who market homes with video
- The major platforms reward video above all other content types
But the deeper reason is this:
Video has become the fastest path to trust.
Before a buyer meets you, before a seller books an appointment, and before a lead answers your call—your videos have already shaped their impression of you.
In 2025, video isn’t a marketing accessory.
It is the foundation of your digital presence.
The 7 High-Impact Video Formats Every Agent Should Be Creating
These formats are simple, sustainable, and designed for new agents who want traction quickly.
1. The Listing Walkthrough (Your Professional Signature)
If you want one video type that instantly elevates your brand, this is it. A walkthrough gives your audience a real-time experience of the home and positions you as a skilled marketer.
What makes walkthroughs effective:
- Buyers want to understand the flow, not just the photos
- Sellers associate video with high-level marketing
- You can repurpose the footage across every platform
How to execute:
Keep it natural. Move steadily through the home, highlight the upgrades, and speak as if you’re walking a real client through the space.
Vertical for social, horizontal for YouTube.
2. The Local Spotlight (The SEO Booster)
When someone searches for “moving to [your city]” or “best neighborhoods in [area],” your video should be the one they find.
Agents underestimate how much relocation traffic they’re missing by not creating this content.
Spotlight ideas include:
- Neighborhood tours
- Coffee shops, farmers markets, dog parks
- Commute insights
- Hidden gems only locals mention
This content builds geographic authority, which leads to long-term inbound traffic.
3. The Client Story (The Fastest Trust Accelerator)
A 45-second testimonial builds more confidence than any graphic, slogan, or polished marketing piece you could create.
Keep it real. Keep it simple.
Ask clients to share:
- Why they chose you
- What surprised them
- How the process felt
Stories outperform statistics every time.
4. The Quick Educational Tip (Your Authority Engine)
Short-form tips are a non-negotiable category for 2025.
These are the Reels, TikToks, and Shorts that introduce you to people beyond your immediate network.
Topics can include:
- First-time buyer advice
- Financing awareness
- Offers, inspections, contingencies
- What to avoid before closing
If you teach clearly, you’ll build credibility instantly.
5. The Behind-the-Scenes Sequence (Human Connection at Scale)
Consumers want to know the person behind the brand.
Show the process—not just the polished result.
Ideas:
- Prepping for showings
- Running comps
- Meeting contractors
- Staging day
- Hosting an open house
This content humanizes your brand and makes people feel like they’re learning from someone approachable.
6. The Market Breakdown (Your Monthly Anchor)
Clients want clarity, not charts.
If you can interpret the market with simplicity, you’ll stand out immediately.
Structure:
- What changed this month
- Why it matters
- What buyers and sellers need to know
- A closing question to spark engagement
Keep the tone conversational, not technical.
7. The “Coming Soon” and “Just Sold” Highlights (Social Proof at Work)
These videos show momentum, success, and marketing effort—but they must be positioned through the lens of value, not self-promotion.
Examples:
- “Here’s how we prepared this home to sell quickly.”
- “Three strategies that helped this property receive multiple offers.”
Education + proof creates trust.
Where Most Agents Struggle—and the System That Solves It
Most agents fail at video because they attempt creativity, not consistency.
They film sporadically, over-edit, and then burn out.
Here’s the structure I teach new agents:
The Weekly Visibility Framework
Step 1: Choose your two anchor formats
Example:
- Monday: Quick educational tip
- Friday: Listing walkthrough
Step 2: Script with simplicity
Use this formula:
Hook → Key points → Call to action
Step 3: Film on your phone with basic equipment
Natural light + small mic + tripod = enough
Step 4: Edit lightly
Focus on clarity, captions, and pacing.
Perfection does not convert—consistency does.
Step 5: Post everywhere
Distribute the same content to:
Instagram Reels
TikTok
YouTube Shorts
LinkedIn
Stories
Repeating content is not a creative flaw—it’s a systems win.
How AI Helps New Agents Produce More with Far Less Effort
AI tools can now support scripting, editing, planning, batching, and repurposing.
Use them strategically:
- ChatGPT for script drafts
- Descript to remove filler words
- CapCut for modern templates
- HeyGen for avatar videos
- Pictory for automated editing
- Canva for brand consistency
AI reduces friction, which increases consistency.
Real Story: The New Agent Who Didn’t Want to Be on Camera
One of my clients, a new agent named Lauren, resisted video for months. Her concern wasn’t technology—it was confidence.
We created a simple plan: educational tip on Mondays, behind-the-scenes sequence on Thursdays.
She filmed quietly with her phone, used AI for captions, and followed the framework.
Sixty days later, she had:
- A growing audience
- Regular comments from locals
- Her first video-generated buyer lead
People don’t need you to be perfect. They need you to be present.
FAQs
What video should new agents start with?
Start with educational tips or property walkthroughs. They’re straightforward and don’t rely on a large client base.
Do I need expensive equipment?
No. Phone + mic + tripod. Storytelling matters more.
How often should I post?
Two to three videos per week is ideal, but one strong weekly video is better than inconsistent bursts.
Which platform is best?
Instagram and TikTok for discovery; YouTube for long-term search; LinkedIn for credibility.
Can AI tools really help?
Absolutely. AI supports scripting, editing, planning, and batching—removing the biggest barriers agents face.
Final Thought: Video Is the New First Impression
People don’t meet you at open houses anymore. They meet you on their phone.
Your videos build familiarity, credibility, and connection before you ever shake someone’s hand.
Start now. Start small. But start with structure.
If this resonated, connect with me on Instagram @coachemilyterrell or visit coachemilyterrell.com.