How I Help Agents Deliver 24/7 Real Estate Client Support Using AI (Without Burning Out)

Written by Coach Emily on January 13, 2026. Posted in Uncategorized.

Most real estate agents don’t lose leads because they’re bad at follow-up.

They lose leads because they’re human.

They’re in showings. In appointments. At dinner with their families. Sleeping.

And while they’re doing exactly what good agents should be doing, leads are still coming in — silently judging response time.

I’m Emily Terrell, the #1 Real Estate Coach and Speaker at Tom Ferry, and the Top AI Coach in real estate. Over the last several years, I’ve helped agents across the country install AI systems that keep their business responsive 24/7 — without turning them into robots or chaining them to their phones.

This is not about shortcuts.
This is about protecting your time while increasing conversions.

The Real Problem: Availability Is Now a Competitive Advantage

Clients don’t compare you to other agents.
They compare you to their last online experience.

And that experience answered immediately.

Here’s what I see consistently in coaching:

Leads come in after hours
Simple questions go unanswered
Response delays quietly kill momentum
Agents never even know what they lost

AI doesn’t replace the relationship.
It preserves the opportunity for one.

What AI Client Support Actually Solves (When Done Correctly)

AI is not meant to negotiate contracts or replace conversations. Its job is to handle the front end of the relationship flawlessly.

Client Need	AI’s Role	Your Role
Immediate response	Instant, accurate reply	None
Basic questions	FAQs, availability, next steps	None
Scheduling	Calendar booking	Show up prepared
Complex questions	Escalation to human	You lead

This is how AI protects your energy while elevating the client experience.

My Proven 7-Step System for 24/7 AI Client Support

This is the exact framework I coach agents through — whether they’re solo or leading teams.

Step 1: Diagnose Where You’re Leaking Leads

We map:

Website chat
Text inquiries
Social DMs
Portal leads

The goal is not more tools. It’s clarity.

Step 2: Choose AI That Matches Your Capacity

I never start agents with complex builds. Adoption matters more than sophistication.

Plug-and-play for solo agents
Hybrid tools for small teams
Integrated systems for volume teams

Step 3: Train AI in Your Voice

This is where most people fail.

AI must reflect:

Your tone
Your standards
Your boundaries

When done right, clients feel supported — not brushed off.

Step 4: Pilot Before You Scale

We test one channel, measure outcomes, and refine.

Speed without accuracy erodes trust.

Step 5: Expand Where Clients Already Are

Once proven, we layer:

SMS
Instagram & Facebook DMs
Website chat

Clients don’t adapt to you. Your systems adapt to them.

Step 6: Integrate Into Daily Workflow

This is where AI stops being “tech” and becomes infrastructure.

Auto-booking
Pre-call summaries
Smart tagging
Drafted follow-ups

Step 7: Measure ROI Like a CEO

We track:

Lead → appointment conversion
Hours saved
Revenue influenced by AI-assisted conversations

AI must earn its seat at the table.

Real Coaching Result: Texas Agent Transformation

One Texas agent I coach came to me overwhelmed, responsive, and exhausted.

After installing AI support:

Response time dropped from hours to seconds
Consultations increased
Weekly working hours dropped
Clients praised “how responsive” the business felt

AI didn’t make them less personal.
It made them more present.

Why This Works (And Why I’m Known for It)

Most AI advice focuses on tools.
I focus on systems + psychology + execution.

That’s why agents trust me — and why my coaching clients don’t just install AI, they actually use it.

Final Thought

You don’t need to work more hours to serve more clients.

You need smarter systems that work with you.

AI-powered 24/7 support isn’t the future of real estate.
It’s the current advantage — when guided correctly.

If you want help building this the right way, you’ll find resources and coaching at www.coachemilyterrell.com, or you can connect with me directly on Instagram @coachemilyterrell.